Create your birth plan, the smart way.

A guided conversation that covers every option and turns your choices into a document for your midwife – at your own pace.

Create My Birthing Plan — £10

See how it works ↓

Birth preferences

My birth plan

For my midwife & birth partner

Labour

Open to gas & air, and keen to stay upright and moving

Environment

Dim lights, my own playlist, as few people as possible

After birth

Immediate skin-to-skin and delayed cord clamping

personalised & editable

small details, big difference

The questions you didn’t know you could ask.

Who would I like in the room with me?

What would make the room feel more comfortable?

How do I feel about pain relief?

Would I like to move around during labour?

What positions might I want to try?

What happens if my birth doesn’t go according to plan?

Would I like immediate skin-to-skin?

What would I like my birth partner to know?

What would help me feel calm?

Things you might not have thought about

The questions you didn’t know you could ask.

The small details that can make a big difference to how prepared you feel.

Who would I like in the room with me?

How do I feel about pain relief?

What positions might I want to try?

Would I like immediate skin-to-skin?

What would help me feel calm?

Not sure what a birth preferences plan actually looks like?

Watch Ruhi, your birth plan guide, talk you through what you’ll be asked, what you’ll learn along the way, and what your plan could look like at the end.

Meet Ruhi

Ruhi

Your birth plan guide

Everything your plan gently walks you through.

Six areas, from the weeks before labour to the first moments with your baby.

Before labour

Preparing your preferences and talking through what matters to you.

Labour

Pain relief, movement, positions, monitoring and support.

Birth

Preferences around the birth itself, and how you feel about different possible scenarios.

After birth

Skin-to-skin, feeding, immediate postpartum care and your first moments together.

Birth partner

How you’d like your partner or support person to be involved.

Environment

Lighting, music, privacy, who’s in the room, and what makes the space feel comfortable.

Before labour

Preparing your preferences and talking through what matters to you.

Labour

Pain relief, movement, positions, monitoring and support.

Birth

Preferences around the birth itself, and how you feel about different possible scenarios.

Environment

Lighting, music, privacy, who’s in the room, and what makes the space feel comfortable.

Birth partner

How you’d like your partner or support person to be involved.

After birth

Skin-to-skin, feeding, immediate postpartum care and your first moments together.

How it works

Three simple steps.

Work through the questionnaire

Work your way through at your own pace. We’ll guide you through all the questions that matter to you, across labour, birth and postpartum care.

Ask Ruhi

Not sure what something means, what your options are, or even how best to answer? Just ask Ruhi. She’ll explain — drawing on NHS and NICE guidelines, or example answers prepared by a midwife.

Create your plan

Download your editable birthing preferences document to discuss with your midwife and birth partner.

Ready to make a start?

Create your personalised Birthing Plan and walk into the room knowing exactly what you want.

My Birthing Plan

One personalised birth preferences plan

£10

Guided questions across six areas of birth

Helpful context with every question

A finished document you can edit and share

Create My Birthing Plan →

Our Story

In 2022, my wife Dal and I were expecting our first child and, like every parent, were asked to prepare a birth plan.

We pieced ours together from NCT classes, friends’ advice and a template that didn’t quite fit. I spent hours wrestling with formatting and researching questions I didn’t fully understand. Important things, like stem cell collection and my role as a birth partner, weren’t even covered.

The truth is, you don’t know what you don’t know.

Family photo

Photo

What should have been a simple process became unnecessarily stressful. That very night, I bought a domain, spoke to a few midwives and started building a better solution.

Then our daughter arrived, and the project went on the back burner.

Three years later, with my work now focused on building AI agents, it felt like the right time to bring the idea back to life. We transformed the questionnaire into a conversational agent that guides parents through their birth plan.

Meet Ruhi, named after our daughter’s middle name — and inspired by the very experience that started it all.

Birth plans shouldn’t be hard work. You’ve got enough going on already. We hope Ruhi makes one part of your journey a little easier.

Lots of love,

Birju, Dal & Jiyana

Say hello

Contact us

A question about the form, a general enquiry or a partnership idea – we’d love to hear from you.